DraftKings acquires Israel-based Blue Ribbon Software

  • DraftKings (NASDAQ:DKNG) announces that it has acquired Blue Ribbon Software AG Ltd. for an undisclosed amount.
  • Blue Ribbon is described as a Tel Aviv-based leading global jackpot and gamification company that provides platform-agnostic, real-time gamification tools that allow for fully customizable jackpot promotions.
  • The company says it will now be able to enhance the customer experience by integrating BlueRibbon's unique jackpot functionality, including personalized promotions and rewards tailored to the individual customer or jackpots that pay out across DraftKings’ various product offerings.
  • DraftKings intends to fully integrate BlueRibbon’s leadership and current employee base into its global workforce. In addition, DraftKings intends to increase its hiring in its Tel Aviv office.

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