What are the Main Reasons to Buy McDonald’s Stock?

The fast-food chain industry McDonald’s store sales grow by 2.6 in the USA, and the worldwide increase is 4%. The EPS (earning per share) rose by 12%, and the entire system full sales grew by 5%.

The company is delivering the innovative services in the fast-paced environment. The Chief Executive (CEO), Steve Easterbrook of McDonald’s, clarified in his comments on the announcement of half-year earnings. “We remain focused on delivering the most enjoyable experience for every customer, every visit,” he said.

Why You Should Buy McDonald's

The first reason to buy McDonald's is that: it is focusing on the core and the prevailing customers from which the food chain is getting more business, as reported on Fool.com

The Easterbrook fresh beef burgers are with the high-value deals, and delivery is attracting back its customers. The leading company strategy is to focus on its core customers and bringing business back from them. If you want to buy company shares, then believe in Easterbrook's and necessary business intention. Don’t buy the stock if you are looking for below-mentioned reasons.

Computerized Automation Is Decreasing Expenses

Same like other fast-food chains the McDonald’s has been introduced the digital computerized ordering system and now the chain has been planning to increase its kiosks booths in different stores. In this way there is need to hire the employees for the customer services and it will help them to save their money.

Competitors Existence

The Burger King is the biggest competitor of the McDonald's and in a direct competition. The large advertisement campaign and different valuable offer for limited is a significant threat and causing problems for the food chain. The company is facing competition from the supply of product items to the delivery of fast food to the consumer at home. However, the company is valuing to its core customers and food quality that is the primary success factor for the fast food chain.

McCafe Coffee Brand Is Bringing More Customers

In the past, the McDonald's has financed McCafe and advertised it slowly, and now the coffee brand is working well and attracting more customers. The core audience is drawing attention towards the drinks and beverages. Although it is true that the McCafe is bringing new customers in the food-chain, it is also true that the Dunkin Donuts and Starbucks brand lover customers can change their tastes. So the right reason to buy the McDonald's is to focus on the Easterbook and core customers both are playing a significant role in the company.

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