The Future of Foodservice in Malaysia to 2029: Consumer Segmentation Unveiled - What Drives Malaysian Foodservice Demand

Explore the evolving Malaysian foodservice market with our comprehensive report, highlighting key industry trends and consumer demands. Delve into profit sector channels like QSR, FSR, and pubs, with insights on major players’ strategies and innovations. Discover how the sector achieved a revenue growth to MYR100.9 billion ($22 billion) by 2024, boasting a CAGR of 2.2% since 2019. Gain understanding of both profit and cost sector dynamics to inform strategic decisions in a changing economic landscape.

Dublin, April 21, 2025 (GLOBE NEWSWIRE) -- The "Malaysia - The Future of Foodservice to 2029" report has been added to ResearchAndMarkets.com's offering.

This report provides an in-depth evaluation of the Malaysian foodservice market, including analysis of the key issues impacting on the industry.

In 2024, the Malaysian foodservice profit sector generated revenue of MYR100.9 billion ($22 billion). The sector's sales posted a CAGR of 2.2% during 2019-24, growing from MYR90.7 billion ($21.9 billion) in 2019.

The number of transactions recorded a CAGR of 4.3% during the period. In 2024, the Malaysian foodservice profit sector generated revenue of MYR100.9 billion ($22 billion). The sector's sales posted a CAGR of 2.2% during 2019-24, growing from MYR90.7 billion ($21.9 billion) in 2019. The number of transactions recorded a CAGR of 4.3% during the period.

The report includes:

• Consumer insight and analysis to provide a clear view of prevailing need states, trends and demands of consumers, including segmentation analysis and channel preference, all fully supported by comprehensive market data and occasions and locations analytics.
• In-depth analysis of channel performance, both profit and cost sector, detailing the winning formats, with supporting analysis to provide comprehensive understanding of the reasons behind success and failure.
• For each of three key profit sector channels - QSR, FSR, and pubs, clubs & bars, a deep dive into the 'who', 'why', 'what', 'where' and 'what next'.
• Analysis of major market player performance, and how each player is meeting the needs of consumers and dealing with changing market demands, with supporting case studies on key menu, service and format innovations.

Profit sector channels:

• A number of foodservice channels have been grouped together to form the "profit sector"; these include accommodation, leisure, restaurants, retail, travel, workplace, and pub, club & bar.
• This section will first go through overall trends in the sector, then "deep dive" into each of the three key channels. These channels are QSR, FSR, and pub, club & bar. The report structure for each of these channels is explained below.

Cost sector channels:

• A number of foodservice channels have been grouped together to form the "cost sector"; these include education, healthcare, military & civil defense, and welfare & services.
• This sector typically represents the state's foodservice operators. This section of the report will go through overall trends in the sector. Profit sector sub-sections - QSR, FSR, and coffee & tea shop:

Cost sector:

• For the overall cost sector channel, this report will provide an overview of the performance of the channel.
• The report section will cover historic and forecast growth/decline and will finish with a look into the data and channel share breakdown.

Reasons to Buy

• Specific forecasts of the foodservice market over the next five years (2024-29) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
• Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, and coffee & tea shop) will allow readers understand the wants and needs of their target demographics.

This report stands as an essential tool for operators and investors looking to navigate the dynamic landscape of the Malaysian foodservice market.

Key Topics Covered:

• Executive Summary
• Macroeconomic Context
• Macroeconomic Overview
• Trends Landscape
• Profit Sector - Consumer Behavior
• Profit Sector Metrics
• Key Metric Highlights
• Value Share and Growth by Channel
• Outlets and Transactions Growth by Channel
• Operator Buying Volumes and Growth by Channel
• Channel Historic and Future Growth Dynamics
• Outlet-Type and Owner-Type Growth Dynamics
• Profit Sector by Channel
• Quick-Service Restaurant (QSR)
• Full-Service Restaurant (FSR)
• Coffee & Tea Shop
• Cost Sector Metrics
• Cost Operator Trends - Historic and Future Growth
• Data and Channel Share Breakdown

Company Coverage:

• McDonald's
• Yum! Brands
• Roark Capital
• Restaurant Brands International
• Domino's Pizza
• A&W
• Secret Recipe Cakes & Cafe
• Sushi King
• TCRS Restaurants
• OldTown
• Dynasun
• Loob Holding
• Starbucks
• Zus Coffee
• Jollibee Foods
• Inspire Brands
• Krispy Kreme Doughnuts

For more information about this report visit https://www.researchandmarkets.com/r/yktofs

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