Press release: ad pepper Group further expands its stake in solute and continues its strategic growth course

Nuremberg, Amsterdam, 24 February 2025 - The ad pepper Group is increasing its stake in solute Holding GmbH & Co. KG to 44.37%. By acquiring a further 18.73% of the shares, the ad pepper Group is systematically continuing its strategic investment and strengthening its market position. This underlines the company's growth strategy and creates new synergies.

The transaction was contractually finalised today with six shareholders of solute and is subject to customary closing conditions and the approval of solute's boards.

The purchase price for the new shares is approx. EUR 4.5 million. In return, 2,305,195 new ad pepper Group shares without subscription rights for existing shareholders will be issued in return for a non-cash contribution.

“With solute, we are gaining additional expertise and reach, and we are creating synergies that will further strengthen our market position. Together we will develop innovative solutions – with the vision of establishing the ad pepper Group even more strongly as a leading player in the European market,” explains Dr Jens Körner, CEO of the ad pepper Group.

“The intensified cooperation with the ad pepper Group and its subsidiary Webgains opens up new growth opportunities for us. As a leading provider of price comparison sites in German-speaking countries, we benefit from the integration of additional resources and expertise. These synergies create a strong basis for innovative solutions and accelerated market penetration,” comment Dr Thilo Gans and Bernd Vermaaten, Managing Directors of solute GmbH.

solute operates well-known portals such as billiger.de, shopping.de and juhuu.at. In the past financial year, solute generated sales of EUR 44.7 million and EBITDA of EUR 3.9 million.

Talks with other solute shareholders, including Deutsche Tele Medien GmbH, are continuing. The aim is to acquire a majority stake in solute and to fully consolidate it in the ad pepper Group's consolidated financial statements.

For more information:
Dr Jens Körner (CEO)
ad pepper media International N.V.
+49 (0) 911 929057-0
ir@adpepper.com

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