naoo Develops AI-Powered Recommendation Algorithm, Delivering 8x More Relevant Content

Media Release

naoo Develops AI-Powered Recommendation Algorithm, Delivering 8x More Relevant Content

• naoo has developed an advanced AI-powered recommendation algorithm built on the foundation of its high-speed graph database.
• The new algorithm dubbed ‘naoo Sense’ demonstrates an at least 8x improvement in recommendation relevance based on early tests.
• The system is designed to enhance user engagement through personalized content and real-time interactions.
• By integrating loyalty, points, and gamification features, naoo aims to build a fundamentally improved social media experience.

Zug/Zurich, 18 February 2025 – naoo AG (ISIN: CH1323306329, WKN: A40NNU), a Swiss social media innovator, has reached a new level of personalization with naoo Sense, its proprietary AI-powered recommendation system. Early tests have shown that naoo Sense delivers 8x more relevant content compared to baseline models, setting the stage for an engaging and seamless user experience.

naoo Sense leverages naoo’s high-speed graph database and advanced machine learning to serve customized posts, videos, and product offers. By analyzing user interests and real-time interactions, it delivers content that truly resonates with each individual.

The recommendation system includes several advanced features to provide a fundamentally improved user experience. This includes real-time personalization, which instantly delivers content recommendations based on current user actions. This also applies to new users, who immediately receive tailored content. Even as user preferences evolve over time, naoo Sense dynamically reweights and continuously prioritizes the content flow for each individual user.

The rollout of naoo Sense is planned for Q2 2025, with further testing and refinement underway to ensure optimal performance.

“These test results demonstrate the remarkable potential of naoo Sense,” said Gabriel Höhener, Chief Product Officer of naoo. “AI will remain a key area of investment and development for naoo, underscoring our commitment to delivering best-in-class solutions for personalized engagement.”

About naoo

naoo AG operates a next-generation social media platform that connects people based on their interests and preferences, offering a unique user experience through gamification and personalized content. With its points and rewards system, naoo incentivizes user engagement and allows users to benefit from their activity on the platform. naoo’s business customers can publish offers on the platform tailored to the individual needs of the users and motivate them to visit their business locations by awarding naoo points. These points can be redeemed for various rewards, providing added value for both users and business partners. The naoo app is available on the Apple App Store and Alphabet Play Store. Headquartered in Zug, Switzerland, naoo AG is listed on the Düsseldorf Stock Exchange (Ticker Symbol: NAO, ISIN: CH1323306329). For more information: https://www.naoo.com

Contacts:

 Media und Investors

Karl Fleetwood, CFO and COO, karl.fleetwood@naoo.com

Axel Mühlhaus / Jessica Pommer
edicto GmbH
Eschersheimer Landstr. 42
60322 Frankfurt a.M. / Germany
Tel.:   +49 (0) 69 905505-52
E-Mail naoo@edicto.de

Users & Community

Benjamin Duthaler, Head of Community Management, benjamin.duthaler@naoo.com