VML and Intershop celebrate 25-Year Partnership

• Over 75 global implementations driving digital transformation
• Focus on B2B and AI technologies for innovative e-commerce solutions
• Delivering cutting-edge solutions with the robust Intershop Commerce Platform

Jena (DE), January 30, 2025 – Intershop Communications, a global provider of B2B e-commerce solutions for the upper mid-market in the manufacturing and wholesale sectors, proudly celebrates 25 years of successful collaboration with its platinum business partner, VML. This long-standing partnership, built on innovation and a shared vision, has revolutionized B2B e-commerce by supporting companies worldwide in their digital transformation journeys.

For 25 years, VML and Intershop have joined forces to develop and implement pioneering e-commerce solutions. Together, they have successfully launched over 75 online shops across diverse industries and regions, helping businesses optimize their sales processes and achieve new levels of efficiency and scalability. From medium-sized enterprises to multinational corporations, customers such as Isero, Xerox , and SharkNinja have benefited from solutions tailored to meet the complex needs of modern B2B e-commerce.

Ronny Höpfner, VP Channel Development at Intershop, emphasizes the impact of this collaboration: “The 25-year partnership between VML and Intershop demonstrates what can be achieved when two companies share a common vision and goal. By combining VML's creative design and technological expertise with the robust Intershop Commerce Platform, we have continuously developed transformative e-commerce solutions. This milestone underscores the strength of this long-standing partnership and paves the way for future growth.”

Marco Flapper, Strategy Director Commerce at VML, reflects on their shared success: “Our partnership with Intershop is based on mutual trust and a shared passion for technical excellence. As we celebrate 25 successful years, we also look forward to the future with great anticipation and extend our gratitude to our customers and partners – past, present, and future – for being part of this incredible journey.”

VML, formerly known as Eperium Business Solutions, Salmon, and Wunderman Thompson Commerce, has evolved significantly over the years, marking its presence as a leader in creative and technological solutions. This evolution underscores the agency's commitment to innovation and excellence in the B2B e-commerce space – a dedication shared by Intershop. With numerous Intershop experts at VML, both companies jointly continue to drive forward-thinking solutions and set high standards in the industry.

Looking ahead, VML and Intershop aim to deepen their focus on AI-driven solutions and flexible B2B e-commerce solutions. By leveraging cutting-edge technology and extensive industry expertise, the partnership provides the strength and opportunity to unlock new possibilities for businesses and to sustainably shape the future of B2B e-commerce.

About VML
VML is a leading creative company that combines brand experience, customer experience, and commerce to create connected brands and drive growth. VML is celebrated for its innovative and award-winning work for client partners including AstraZeneca, Colgate-Palmolive , Hästens, Ford, Dyson, Microsoft , Nestlé, Rituals and Coca-Cola . The world’s most advanced and largest creative company, VML is powered by 26,000 talented people across more than 60 markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, Amsterdam and Sydney. #VMLconnected VML is a WPP agency (NYSE: WPP ). It is recognized by the Forrester Wave™ Reports, which name WPP a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. Learn more at: https://www.vml.com/.

About Intershop
Intershop (founded in Germany 1992; Prime Standard: ISHA) enables the world’s leading manufacturers and wholesalers to digitalize, transform, and boost their businesses. Our e-commerce platform and cloud-based technology give B2B companies the power to establish and expand their digital presence, improve customer experience, and increase online revenue. With over 30 years’ experience and a global presence, we help our 300+ clients turn products into profits, customers into business partners, and transactions into lasting relationships.
Intershop is built to boost your business. Learn more at www.intershop.com/en.

Intershop press contact
Mercedes Celine Zaremba
pr@intershop.com, Tel: +49-3641-50-1000
www.intershop.com/en/press-portal