The henna powder market size was valued at USD 109.7 Million in 2023 and is expected to reach a market size of USD 248.7 Million by 2032 at a CAGR of 9.5%.
Fort Collins, Colorado, April 27, 2024 (GLOBE NEWSWIRE) --
Growing awareness of chemical-based hair dyes and cosmetics drives the industry growth.
The increasing awareness of the potentially harmful effects of chemical-based hair dyes and cosmetics has prompted a notable shift towards natural and organic alternatives. Henna, derived from a plant, has emerged as a popular choice among consumers seeking safer and more sustainable options for hair coloring and other beauty applications.
Various factors drive this shift, including growing concerns about the potential health risks of synthetic chemicals in traditional hair dyes and cosmetics. Consumers are becoming more conscious of the ingredients they are exposed to and actively seeking natural alternatives like henna.
Furthermore, the rise in disposable income, particularly in developing countries, has played a role in driving the demand for henna products. With increased purchasing power, consumers are willing to invest in premium and natural beauty products that align with their values and preferences. Changing lifestyles and an increasing emphasis on fashion and personal appearance have also contributed to the growing popularity of henna-based products. Henna offers versatility, allowing consumers to experiment with various applications such as hair dyes, temporary tattoos, and skincare items, catering to diverse aesthetic preferences and trends.
The combination of consumer awareness, disposable income growth, and evolving beauty trends has fueled the demand for henna-based products. As the market continues to expand, there are opportunities for companies to capitalize on this trend by offering high-quality, natural alternatives that meet the needs and preferences of increasingly discerning consumers.
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Segmentation Overview:
The henna powder market has been segmented into product type, application, and region.
Hair use accounted for a significant market share in 2023.
Natural henna products accounted for a significant market share in 2023.
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Henna Powder Market Report Highlights:
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